BlackBerry has relaunched its BBM messaging app’s new iPhone and Android versions, a month after pent-up demand forced the company to cancel their original launch. BBM is now available to download from Apple’s App Store, Android’s Google Play store and some countries’ Samsung App Stores, but BlackBerry is using a virtual “line-up system” to stagger access to the new app. Reported by By Stuart Dredge, Guardian News & Media Ltd.
Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Web success is defined by traffic. The more “hits” your website gets, the more successful it is.Getting traffic to your site takes hard work and diligence and is not accomplished overnight. But when there is a name like Blackberry and BBM behind it, its a different story. It took a long time for RIM to gain such reputation and brand recognition yes. But using the right marketing strategy along with its well established brand image attracts tons of traffic/visitors on it website.
It’s also a common misconception that there’s a direct correlation between the number of unique visitors or page views a website gets and how successful that site is. The thing underlying, but often overlooked, truth is that unless you do something with web traffic once it arrives all it does is eat into your monthly bandwidth allowance. This is one of the reasons Blackberry is asking people to download BBM and register their e-mail addresses, then wait for an e-mail to notify them that they can use the app. The 6 million people who signed up for information on the BBM website before the original launch in September get immediate access, however.
Unless you can persuade a significant portion of your website visitors to do whatever it is you want them to do when they arrive on your site (your conversion goals), then the volume of traffic your site attracts is a meaningless number. It’s like Brown Thomas counting the people who walk past on the pavement on a Saturday — pointless.
“If you didn’t sign up in advance, for BBM don’t worry we are focused on moving millions of customers through the line as fast as possible,” wrote BlackBerry’s head of BBM Andrew Bocking in a blog post explaining the steps the company is taking to ensure a “smooth roll out” for the apps.
“Our team of developers and engineers has been working around the clock to bring you BBM and make some upgrades while we’re at it and some incredible work has been done.”
To build a really effective web presence you need targeted traffic. To get the maximum ROI out of your web marketing investment, attracting people who want what you have to offer is crucial.
Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Web success is defined by traffic. The more “hits” your website gets, the more successful it is.Getting traffic to your site takes hard work and diligence and is not accomplished overnight. But when there is a name like Blackberry and BBM behind it, its a different story. It took a long time for RIM to gain such reputation and brand recognition yes. But using the right marketing strategy along with its well established brand image attracts tons of traffic/visitors on it website.
It’s also a common misconception that there’s a direct correlation between the number of unique visitors or page views a website gets and how successful that site is. The thing underlying, but often overlooked, truth is that unless you do something with web traffic once it arrives all it does is eat into your monthly bandwidth allowance. This is one of the reasons Blackberry is asking people to download BBM and register their e-mail addresses, then wait for an e-mail to notify them that they can use the app. The 6 million people who signed up for information on the BBM website before the original launch in September get immediate access, however.
Unless you can persuade a significant portion of your website visitors to do whatever it is you want them to do when they arrive on your site (your conversion goals), then the volume of traffic your site attracts is a meaningless number. It’s like Brown Thomas counting the people who walk past on the pavement on a Saturday — pointless.
“If you didn’t sign up in advance, for BBM don’t worry we are focused on moving millions of customers through the line as fast as possible,” wrote BlackBerry’s head of BBM Andrew Bocking in a blog post explaining the steps the company is taking to ensure a “smooth roll out” for the apps.
“Our team of developers and engineers has been working around the clock to bring you BBM and make some upgrades while we’re at it and some incredible work has been done.”
To build a really effective web presence you need targeted traffic. To get the maximum ROI out of your web marketing investment, attracting people who want what you have to offer is crucial.
No comments:
Post a Comment