6 trends that will transform business in 2013 and later

A research by Oxford Economics

 " the new digital economy: How will transform the business" studies how companies are responding to the economic mega-trends and technology that are affecting the markets.

The 6 trends identified are:

1. The "third wave of capitalism" Internet engineering .

This is the digital economy matures that works at this time. Not only has transformed customer behavior is also forcing organizations to be flexible and agile in his movements when it comes to adapting business models for a global market as large and diverse.
The four universal phenomena driving this wave in developed countries and emerging economies are: mobility, cloud computing, business intelligence and social media .

2. IT application is no longer an option .

Do not look back now, no matter where you are the industry, the combined effect of the digital age matures and market globalization make it imperative for companies to transform. It should be applied information technology, but not to oust the old systems and processes, tried and true, but in order to change and be effective in the fingerprint.

3. The technological capacity of emerging economies has reversed the digital divide .

The study shows that companies in developing economies increase spending on digital technologies that twice advanced markets. According to Tim Weber , business editor of the BBC and technology, " Emerging markets now have the scale, investment and focus to make use of the digital economy . "As a result, he adds," We will see a lot of breaks stages of technologies where countries ignore the normal states of technological development and they do not need. "

Gives as an example the G-20 Summit in South Korea, when delegates from Western countries could use their "old phones" in 4G networks! In the developed world, there is an urgent need to recognize that we are not technologically superior to our partners in the developing countries and therefore the sooner we prepare for this new challenge, we can have greater success to limit scope of this gap or digital divide.

4. Business strategies for growth should plan for attracting customers in emerging markets .

Rapid economic growth along with the increase of population and income levels, are getting to emerging markets at the center of business growth. Customers in emerging markets offer huge growth opportunities for companies that can accommodate your needs.

5. Business intelligence and predictive analytics in real time is a necessity .

The market rate is essential in this digital age. At every stage of your business cycle, from product development through market testing and customer feedback, you need to apply business intelligence and predictive analytics in real time. Growth in emerging economies is super fast driven by new technologies. The market dynamics are evolving even as we prepare for the next big change. In view of all these factors, organizations are forced to:
a) be rapid and accurate decisions,
b) be alert to new opportunities opening up every day, and
c) prepare to deal with a hyper-driven market presents unexpected opportunities and risks.

6. Moving towards organic network structure, breaking down silos .

This is what will help companies to reorganize and explore the potential of the digital economy. We have a new competition in the digital economy, companies without rigid policies or large structures. The business structure needs to be reorganized into a network structure where the collaborative decision-making is the key to successful participation in the highly competitive digital market and rapid.

Key imperatives.

The study describes some key imperatives for senior executives of organizations:

1. Businesses need a mobile strategy with vision for emerging markets, where the telephone is the primary means of Internet access.

2. It needed a good review of processes to ensure that they improve data analysis, and this will help organizations anticipate and prepare to meet the rapidly changing global marketplace.

3. When an activity braked marketing policy and so many things happening around you, the threat of security breaches becomes very real . While the marketing of the cloud and storage virtualization are gaining ground, companies must make it a priority to build greater assurance in their operations.

4. Beware! Emerging markets are challenging and very attractive, so it is natural that organizations are attracted to them and want to concentrate their resources to take advantage quickly of these new gold mines. But you can do this at the expense of neglecting, secure and strengthen its market share in its home country. Just as the passage through the borders to market our goods in emerging markets, our "guerrillas" in developing countries have built a fort in our backyard while we walked around the base of the pyramid.

5. The "BOP" may be an opportunity , even in developed economies, especially in rural markets, where there is also the same adoption and growing digital technology.

How are you prepared to face the challenges of the new digital economy?

Need help? Send me a message that the way you can move, you just have to take the first step.

November 8, 2012 - Carlos Francavilla