BlackBerry relaunches BBM for iPhone and Android - Attracting huge traffic on its web portals

BlackBerry has relaunched its BBM messaging app’s new iPhone and Android versions, a month after pent-up demand forced the company to cancel their original launch. BBM is now available to download from Apple’s App Store, Android’s Google Play store and some countries’ Samsung App Stores, but BlackBerry is using a virtual “line-up system” to stagger access to the new app. Reported by By Stuart Dredge, Guardian News & Media Ltd.

Many people think that having a good website is all you need to get tons of visitors. Wrong answer. Web success is defined by traffic. The more “hits” your website gets, the more successful it is.Getting traffic to your site takes hard work and diligence and is not accomplished overnight. But when there is a name like Blackberry and BBM behind it, its a different story. It took a long time for RIM to gain such reputation and brand recognition yes. But using the right marketing strategy along with its well established brand image attracts tons of traffic/visitors on it website.

It’s also a common misconception that there’s a direct correlation between the number of unique visitors or page views a website gets and how successful that site is. The thing underlying, but often overlooked, truth is that unless you do something with web traffic once it arrives all it does is eat into your monthly bandwidth allowance. This is one of the reasons Blackberry is asking people to download BBM and register their e-mail addresses, then wait for an e-mail to notify them that they can use the app. The 6 million people who signed up for information on the BBM website before the original launch in September get immediate access, however.

Unless you can persuade a significant portion of your website visitors to do whatever it is you want them to do when they arrive on your site (your conversion goals), then the volume of traffic your site attracts is a meaningless number. It’s like Brown Thomas counting the people who walk past on the pavement on a Saturday — pointless.

“If you didn’t sign up in advance, for BBM don’t worry we are focused on moving millions of customers through the line as fast as possible,” wrote BlackBerry’s head of BBM Andrew Bocking in a blog post explaining the steps the company is taking to ensure a “smooth roll out” for the apps.

“Our team of developers and engineers has been working around the clock to bring you BBM and make some upgrades while we’re at it and some incredible work has been done.”

To build a really effective web presence you need targeted traffic. To get the maximum ROI out of your web marketing investment, attracting people who want what you have to offer is crucial.

In Third Wave Economy-Manufacturers don't need re sellers

It is startling to see manufacturers looking for re seller’s distributors and dealers when they really don't need them. All those credit margin agreements and disagreements long debates, each time when a distributor reaches a manufacturer are no more required.  Then wasting time and money, at the end of every financial year or when the currency rate fluctuates and putting their reputation at stake, while selling it to third party that can destroy or at least drop their sales using counterfeit or amateur methods of selling.

This might have been the reason for manufacturer’s reluctance to switch to the new business world called the e-business that they were scared of spending considerable amount of money and getting nothing out of it due to unawareness of e-commerce and being unable to keep a constant check on what’s going on also due to lack of professionals providing support and business development.

But now there is good news, manufacturers don't need to spend anything on building up an online selling portal or an online store they can do it free, just the way they sign up for an e-mail account on Hotmail Yahoo or G mail or on the Face Book or Google Plus, they can just sign up for their very own online store and start selling with no spending involved.

They don’t even need to hire a team of e-commerce professionals to run their online store for this.  Don't need to bother for shipping, sales promotions, advertising and business development as well and bingo you are not local anymore you are global and you get all this for free. What else a real business man needs?

With a free of cost online store, no rents, no utility bills no salaries no management or administration encumber.  You online business has the best technical, administrative and business development support in the world and highest ranking on search engines with world class marketing and Advertising strategy making you a global leader of your products.

I wonder only those who are afraid of the transparency of their accounts and business would still be reluctant to utilize this new era of Third Wave Economy. But as much as you stay un concerned or close your eyes or turn away from this huge wave it would never stop and all those with their backs towards it would wash away and disappear.